Black Friday is no longer just a day, it’s a season. Brands that extend their Black Fridayactivity over several weeks rather than condensing it to a single weekend are likely tooutperform those that don’t. With many of your competitors running promotions throughoutNovember, it’s essential to compete for your audience and build anticipation leading up to … Read more
Pay-per-click (PPC) advertising has become an important part of any digital marketing strategy in recent years. It is a way to get your business in front of potential customers quickly and efficiently, but it does come with a cost. But what will PPC costs look like in 2023? Let’s take a closer look and see … Read more
With the emergence of new social media platforms, is Facebook still relevant? The answer is yes. While other sites offer more features and capabilities, Facebook remains one of the most popular and widely used social media channels. Let’s take a look at why it retains its relevance in today’s digital landscape. Ease of Use Facebook’s … Read more
When you ask someone what SEO means, they might tell you that it stands for “Search Engine Optimization”. But what does that really mean? And why is it important? In this blog post, we’ll explore the definition of SEO and explain why it matters for businesses and consumers alike. What is SEO? SEO stands for … Read more
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