The Ultimate Black Friday eCommerce Strategy Guide

Black Friday is no longer just a day, it’s a season. Brands that extend their Black Fridayactivity over several weeks rather than condensing it to a single weekend are likely tooutperform those that don’t. With many of your competitors running promotions throughoutNovember, it’s essential to compete for your audience and build anticipation leading up to … Read more

What is SEO and Why Does it Matter?

When you ask someone what SEO means, they might tell you that it stands for “Search Engine Optimization”. But what does that really mean? And why is it important? In this blog post, we’ll explore the definition of SEO and explain why it matters for businesses and consumers alike. What is SEO? SEO stands for … Read more

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